Purely by accident, I caught most of the new Isabelle Adjani film "La journée de la jupe" written and directed by Jean-Paul Lilienfeld on Arte recently. I was impressed by the young cast and wondered why I hadn't heard about it before. The reason is that the film actually premièred on television, and is only now being released in France and Belgium. Isn't this backwards logic? Aren't we told that movies should be in the theatres first and then on TV and lastly on DVD? It's all the more interesting as the film brought Arte its biggest audience rating to date, nearly 2.5 million spectators or almost 9.6% of French TV audiences.
It will be interesting to see if this creates a buzz for the release. It certainly worked for Arte. The film has caused such debate that Arte decided to postpone the re-broadcasts. A message on Isabelle Adjani's blog invites people to catch the movie in theatres. Arte is a co-producer with Mascaret Films, Fontana and the RTBF. Visit the official site (in French).